Cheryl Richter, Executive Director, NYSVA &
Co-owner Cherry Vape LLC
Cheryl Richter has been an advocate of vaping rights since the FDA had US Customs seize her brand new vapor company’s shipment of e-cigs at the border in 2010. She was a member of the first vaping advocacy organization, National Vapers Club which started in 2010 in Long Island, NY. From 2013-2016 she was an NVC board member, helping fund much-needed research of e-cigarettes through the twice-yearly "Vapefest“ for the first-ever Indoor Air Quality Study (IVAQs), published in the peer reviewed journal, Inhalation Toxicology in 2012.
Also in 2012, Cherry Vape®, well-known for innovative designs of drip tips and its e-liquid brand, Nicter®, was one of the first small businesses to join SFATA, (Smoke Free Alternatives Trade Association), now the leading national trade association for the vapor industry. In 2014, Cheryl was one of four panelists to address Congress at SFATA’s Senate Educational Forum on E-Cigarettes, where she represented vaping manufacturers and retailers. That year she helped create NY In 2015, Cheryl testified on behalf of consumers and industry interests and against the FDA Deeming Rules at the White House Office of the OMB. For the last 5 years, she has participated in all of SFATA's Fly-ins to Washington to meet and educate legislators.
Now as ED of NYSVA, Cheryl was part of the team that successfully advocated with more than 100 meetings with legislators, regulators and the Governor’s office this Spring in Albany.